Together they opened their first boutique, Bazaar, in 1955 in Chelsea, a district to the west of the capital that would soon become the beating heart of Swinging London.īazaar sold clothes and accessories, the restaurant in the basement became a meeting point for young people and artists and soon the whole district was attracting celebrities such as Brigitte Bardot, Audrey Hepburn, the Beatles and the Rolling Stones. Quant met APG, as she called her husband, while they were studying at Goldsmiths art college in London, drawn by his eccentric style - he used to wear his mother's pyjama tops as shirts. She currently lives in Surrey, southwest of London, and remains a consultant on her make-up company that she sold in 2000, and which still bears her flower logo. Her husband and business partner, Alexander Plunket Greene, died in 1990 at just 57. Quant herself is widowed with one son, Orlando, and three grandchildren. Their children take their mother's surname. In her 2012 autobiography, Quant described with admiration the "superwomen" now who "move like athletes and sit like men with their knees well apart. Known for her bob haircut almost as much as for her designs, she revolutionised women's fashion - and with it, how many of her customers saw themselves. Quant scandalised British society with her frank views on sex and her thigh-skimming skirts and shift dresses worn with coloured tights. "Women are enjoying their lives more than ever before," she said in an emailed statement, and gave an approving nod to current trends: "It is all legs and bottoms."
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